That's a Huddleston. They are great swimbaits and very affordable in the swimbait world. I get mine from Tackle Warehouse and rig them Butch Brown Style.
http://www.youtube.com/watch?v=453ZUor4jI0
http://www.tacklewarehouse.com/Huddl...age-HD68W.html
The one you have photo'd has modifications to the mouth and gills, which is very good to do to have a successful swimbait experience.