I use several custom rods. Don't be fooled by rods made by individual (but massed produced). Some are nice, but most are over priced.
By going custom, you should help choose the power/action of the blank (and possible brand) along with type of guides (and their layout), handle type and size, plus any other "bling" such as colors, wraps, decals, etc.
I generally start looking at getting a custom rod, when my desired factory rods are in the $150-200 price range. Below that, factory rods usually offer too much value for the price, IMO.
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