There are several ways to fish it but most important being on "light" line. Less than 6lb test is what we'd consider light line for these products.
You can fish it: by itself on the jighead vertical, on jighead cast/retreive, under staitonary float, under slip float and there are some more refined techniques that you'll learn over time using it.
The website is a great way to start and see the setup/ways to fish it then go from there.
http://www.troutmagnet.com/video-new.php